Collectors Cube faced several practical challenges common to growing retail and consignment businesses:

• No structured website for products and consignments

• Customers unclear about how consignment works

• Large and frequently changing inventory

• Limited internal resources for digital execution

• Need for consistent social media content without over-promising results

The goal was to create a functional, trustworthy, and scalable digital system not just visuals.

MERRIA Digital acted as the digital strategy and execution partner, responsible for:

• Website structure and setup 

• Product upload system and guidance

• Consignment flow documentation

• Social media content strategy and execution

• SEO-ready website pages and policies

Within the initial execution period, the project achieved:

• A fully structured and functional website

• Clear, documented consignment process

• Streamlined product upload workflow

• Consistent social media execution aligned with store activity

• Reduced dependency on external support for daily operations

Results reflect operational and foundational improvements during the early phase.

​

Key Takeaways

• Structure is critical for inventory-heavy businesses

• Clear consignment education builds trust faster than promotions

• Not all brands need aggressive marketing, some need systems

• A usable backend is as important as front-end visuals