VELARAE faced several early-stage challenges:

• No prior brand identity or online presence

• No product visuals allowed during pre-launch (pending approvals)

• Limited inventory and controlled cash flow

• Need to build trust, awareness, and emotional connection before sales

The goal was to position VELARAE as a premium, intentional self-care brand without relying on traditional product-led marketing.

MERRIA Digital acted as the brand, content, and digital strategy partner, responsible for:

• Brand positioning & storytelling

• Visual direction and content system

• Social media strategy (IG, FB, LinkedIn, TikTok)

• Pre-launch campaign planning

• E-commerce and content readiness

Despite being in a non-selling, pre-reveal stage, VELARAE achieved:

• A cohesive and premium brand presence across platforms

• Consistent content output without final product imagery

• Early audience engagement through storytelling and values-driven content

• A strong foundation for conversion once product launches begin

Most importantly, the brand entered the market with clarity, credibility, and emotional positioning not as a rushed start-up, but as a considered lifestyle brand.